USA TODAY's Jefferson Graham interviews Google engineer Matt Cutts on how to get your site to the top of Google with 5 basic, common sense SEO tips. Matt Cutts guests on the USA TODAY Talking Tech web video show. New episodes air weekly at http://tech.usatoday.com
Google Tech TalksJune 19, 2008ABSTRACTWhile visiting Chicago for Yet Another Perl Conference, Larry Wall will be visiting the Chicago Google office to speak about the conference, the language, and the community.Speaker: Larry Wall
Google and Yahoo trade nasty punchlines in the Search Engine Rap Battle. http://searchenginerapbattle.com There are three separate battles: MSN vs Google, Google vs Yahoo, and MSN vs Yahoo. Produced by Beau Lewis, Peter Furia and David Fine. Directed by David Fine. Created by Seedwell.contact: info[at]seedwell.com---------- ----LYRICSYahoo:His skin is so pale, he's already fatiguedThe only sports you play are in my fantasy leagueLook at this guy, hes so white that its scaryThis guy is whiter than Sergei and LarryI heard your new motto for saving the worldYou do no evil, if evil's a girlMy design is the biggest, yours is much smallerThat rainbow is fruity, like your free OdwallaUh, and who's countin too?You asked Jeeves for a brokeback mountain viewYou haven't changed your style since 1992You cant get my name out your head, Ya-hoo!Google:Who is this guy? is he still alive folks?I thought he died with Alta Vista and LycosIm smarter than you, and you know it, its sadThats why you pay me to serve all your adsYou got no game, youre old like Atari,I tried to load his homepage - it broke on SafariTell me cowboy, do you feel lucky?Im the good, hes the bad, youre just the uglyTrying too hard, your design is insaneThis guy has an exclamation point in his name!You wanna test my manhood? you'll see my stock riseLets both lift our hoods and compare index size
Google Tech TalksJuly 15, 2008ABSTRACTGoogle is the Web's premier creator of user-friendly Web 2.0 applications, and we have long viewed it as part of our mission to do for users in the long tail (AKA users with special needs) what we've achieved for the mainstream user see this Google I/O talk entitled Design Patterns for Enhanced Accessibility for background. Accessibility 2.0 is now a hot topic on the Web and we would like to move from a world where AJAX applications were a straight No-No with respect to blind users to a world where these same technologies are used to enhance their usability for everyone.Google-AxsJAX is an Open Source framework for injecting usability enhancements into Web 2.0 applications. In this talk, Charles Chen and T. V. Raman will give a hands-on tutorial on using AxsJAX. The tutorial will cover the following:A brief introduction to the additional opcodes introduced by W3C ARIA to the assembly language of the Web (AKA HTML+JavaScript).AxsJAX library abstractions built on the above that help Web developers generate relevant feedback via the user's adaptive technology of choice.Steps in creating fluent eyes-free interaction to Web applications, including enabling rapid access to parts of a complex Web page.The tutorial will provide a step-by-step walk through in defining AxsJAX enhancements to a Web page including:An overview of the developer tools we use.Discovering pain-points in Web interaction and designing improvements iteratively.And time permitting, we might even demonstrate how Raman now makes up for all the time he save thanks to an efficient eyes-free auditory user interface by playing JawBreaker and reading XKCD via their AxsJAXed versions.Note that writing AxsJAX enhancements to Web applications can help you win cool swag and bragging rights! The goal of this hands-on tutorial is to help you get there faster!Speaker: T. V. RamanT. V. Raman works on auditory interfaces and Web applications at Google.Speaker: Charles L. ChenCharles L. Chen is the author of Fire Vox -- http://www.clcworld.net -- an Open Source extension to Firefox that turns Firefox into a talking Web browser.
Professor Ian McNeely visits Google's headquarters in Mountain View, CA, to discuss the book written by him and Lisa Wolverton "Reinventing Knowledge". This event took place August 15, 2008, as part of the Authors@Google series. Here is an intellectual entertainment, a sweeping history of the key institutions that have organized knowledge in the West from the classical period onward. With elegance and wit, this exhilarating history alights at the pivotal points of cultural transformation. The motivating question throughout: How does history help us understand the vast changes we are now experiencing in the landscape of knowledge?Beginning in Alexandria and its great center of Hellenistic learning and imperial power, we then see the monastery in the wilderness of a collapsed civilization, the rambunctious universities of the late medieval cities, and the thick social networks of the Enlightenment republic of letters. The development of science and the laboratory as a dominant knowledge institution brings us to the present, seeking patterns in the new digital networks of knowledge.Ian F. McNeely and Lisa Wolverton teach at the University of Oregon and live in Eugene.
William Poy Lee visits Google's Mountain View, CA headquarters to discuss his book "The Eighth Promise: An American Son's Tribute to His Toisanese Mother." This event took place on July 1, 2008, as part of the Authors@Google series.The award winning memoir of local author William Poy Lee and his Toisanese mother, Poy Jen Lee, The Eighth Promise, sweeps through history, from the brutal 1930s Japanese invasion of the mother's childhood village to the 1960s San Francisco of the author's own coming-of-age: face-to-face with Jimi Hendrix and the counterculture at the Summer Solstice Festival, dodging tear gas bombs and police clubs protesting the Vietnam War, co-organizing the first Chinatown civil rights march along Grant Avenue, and finally, leading the charge for justice to correct his younger brother's wrongful conviction during the so-called Chinatown "Gang Wars" of the 1970s.William Poy Lee worked in Silicon Valley when he began writing, including a stint with Frank Quattrone who then headed the investment banking group, Deutche Morgan Grenfell Technology Group. He is also an attorney, presenter, and contributor to California Magazine and AARP Media. For more information on his book, please visit: www.TheEighthPromise.com.
Comedian Brian Copeland visits Google's Mountain View, CA headquarters to discuss his books "Not a Genuine Black Man: Or, How I Claimed My Piece of Ground in the Lily-White Suburbs." This event took place on June 23, 2008, as part of the Authors@Google series.Based on the longest-running one-man show in San Francisco history, Not a Genuine Black Man is a hilarious, poignant, and disarming memoir of growing up black in an all-white suburb. In 1972, when Brian Copeland was eight, his family moved from Oakland to San Leandro, California, hoping for a better life. At the time, San Leandro was 99.4 percent white, known nationwide as a racist enclave. This reputation was confirmed almost immediately: Brian got his first look at the inside of a cop car, for being a black kid walking to the park with a baseball bat. Brian grew up to be a successful comedian and radio talk show host, but racism reemerged as an issue -- only in reverse -- when he received an anonymous letter: "As an African American, I am disgusted every time I hear your voice because YOU are not a genuine Black man!" That letter inspired Copeland to revisit his difficult childhood, resulting in a hit one-man show that has now inspired a book. Brian Copeland ( http://www.briancopeland.com/) is a comedian whose KGO radio program is the most popular in its time slot. Not a Genuine Black Man is currently in development as an HBO series. Copeland lives in San Leandro, California.
Professor Dan Ariely visits Google's Mountain View, CA headquarters to discuss his book "Predictably Irrational: The Hidden Forces That Shape Our Decisions." This event took place on July 1, 2008, as part of the Authors@Google series.In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT, where he holds a joint appointment between MIT's Media Laboratory and the Sloan School of Management. He is also a researcher at the Federal Reserve Bank of Boston and a visiting professor at Duke University. Ariely wrote this book while he was a fellow at the Institute for Advance Study at Princeton.
Christian Lander visits Google's Mountain View, CA headquarters to discuss his book "Stuff White People Like: A Definitive Guide to the Unique Taste of Millions." This event took place on July 14, 2008, as part of the Authors@Google series.You know who they are: They're white people. And they're here, and you're gonna have to deal. Fortunately, here's a book that investigates, explains, and offers advice for finding social success with the Caucasian persuasion. So kick back on your IKEA couch and lose yourself in the ultimate guide to the unbearable whiteness of being. Christian Lander is the creator of the website Stuff White People Like. He is a Ph.D. dropout who was the 2006 public speaking instructor of the year at Indiana University. He has lived in Toronto, Montreal, Copenhagen, Tucson, Indiana, and now Los Angeles, where he lives with his wife, Jess, a photographer who contributed many of the photos in the book.
