http://www.mediaed.orgJean Kilbourne's award-winning video offers an in-depth analysis of how female bodies are depicted in advertising images and the devastating effects of those images on women's health. Addressing the relationship between these images and the obsession of girls and women with dieting and thinness, Slim Hopes offers a new way to think about life-threatening eating disorders such as anorexia and bulimia, and a well-documented critical perspective on the social impact of advertising.Slim Hopes is a lively and engaging program suitable for a wide range of audiences at high schools, colleges and universities. Using over 150 ads, it informs as it entertains, allowing viewers to build an analytic framework for considering the impact of advertising on women's health.
www.childfriendly.org.auchildf iendly.org.au advertising.child see child do.Very beautiful and sensitive, good for parents and anyone who lives with a child.
For the record, WE don't know anyone in advertising who behaves like this. (Do you??) Conceived, written and produced by World Wide Wadio... with apologies to (and much admiration for) the original source material.
Google Tech TalksAugust 6, 2008ABSTRACTWeb advertising, hasn't delivered its potential value to advertisers. This is partcularly true for contextual advertisement. The main problem is that the marriage of ad and the content of a page is based on algorithms that do not offer satisfactory results in understanding the actual meaning of the content of a web page. Try the search "stock base" in Google or Yahoo. You will get many more pages about equities than you do about soup. Yet the ads placed on these pages are too often not related to the main topic of the article. Showing an ad about food when the intended use of "stock base" was in the context of equities it's a mismatch.Expert System now offers a revolutionary solution that automatically processes the meaning of the text to ensure that the ads selected are relevant. Expert System's CSA (Cogito Semantic Ad) relies on its Semantic Intelligence technology to analyze text on the page through linguistic analysis and Semantic Comprehension to assure that promotional information can be served more effectively. Speaker: Marco VaroneFounder, CTO, and Director of the Board of Expert System, Marco is the "father" of the technology behind the Company's products and a key driver of the Company with his vision and technical skills. Marco is responsible for the R activities and roadmap in the software and linguistic areas. Marco holds a degree in Computer Science at the University of Modena with honors. Speaker: Luca ScagliariniLuca Scaliarini is VP of Strategy and Business Development for Expert System and responsible for the international expansion and strategic alliances. Prior to joining Expert System, Luca was VP Field Marketing Europe with think3 Inc., and Manager of the Services Product Line at SiteSmith, a managed services provider, where he helped to build the company up to the successful sale to Metromedia Fiber Network. Luca started his career with Hewlett Packard in product marketing roles in Italy and in the US. He holds an Electronic Engineering Degree from Politecnico di Milano and an MBA from Santa Clara University.
http://www.mediaed.orgJean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.
David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the "pope of advertising". This is the complete interview version.Entrevista realizada por la AAAA al "papa de la publicidad", David Ogilvy. Entrevista en versión completa.Thanks to the AAAA, to Ogilvy New York and Ogilvy Madrid. Offered in our workldwide advertising channel by MarketingDirecto.com, the marketing and advertising portal.
