The lost art of attraction

The lost art of attraction
Hey guys, I love to watch old movies–movies from the 40's, 50's and 60's (even some from the 70's), back when men acted like men, not scared little boys. You can learn a lot from those movies, just paying attention…
Source: www.johnalanis.com

Can I eat a 3 pound burger?
Hey guys, I am on my way to Cleveland, OH for two reasons. One is for a mastermind meeting, where a group of us "information marketers" gets together to brainstorm ideas for our respective businesses. The other reason is a…
Source: www.johnalanis.com

The inside out method of attraction
Hey guys, "Inside out." A statement with multiple meanings. It could be a really cool song by a band called XYZ (it is). Or it could be a very useful attraction philosophy (it is as well). You can check out…
Source: www.johnalanis.com

Walking tall
Hey guys, Yesterday afternoon I went into a local BBQ joint to get something to eat. As I walked in, I noticed a guy walking toward me, and an odd thought popped into my mind: "Wow, that guy is short."…
Source: www.johnalanis.com

Why MySpace and Facebook are failing in Japan
TechCrunch has a good post about why US-based social networks are failing in Japan. I find the implications of international expansion especially interesting given how Match and other major dating sites are looking to establish a presence in Asian markets. Social networks have become integrative elements of modern American youth culture over the last years, shaping […]

TechCrunch has a good post about why US-based social networks are failing in Japan. I find the implications of international expansion especially interesting given how Match and other major dating sites are looking to establish a presence in Asian markets.

Social networks have become integrative elements of modern American youth culture over the last years, shaping social patterns and changing the ways that people communicate. When taken abroad, these services have to deal with a large number of cross-cultural peculiarities by their very nature.

Societal and cultural gaps are particularly evident in the case of Japan. Market entry in this country with a “What works in the US must also work over there”-attitude is going awry for both Facebook and MySpace. It’s not a stereotype that communication tends to be nonverbal in Japan. The society generally puts more emphasis on the community rather than on the individual. Also, security plays a major role in many aspects of Japanese life.

The third comment mentions why Match can't catch Meetic in Europe. Lots of interesting comments about the social, cultural and technical hurdles international brands face when attempting to enter global markets.

Source: feeds.feedburner.com

The lost art of attraction
Hey guys, I love to watch old movies–movies from the 40's, 50's and 60's (even some from the 70's), back when men acted like men, not scared little boys. You can learn a lot from those movies, just paying attention…
Source: www.johnalanis.com

Can I eat a 3 pound burger?
Hey guys, I am on my way to Cleveland, OH for two reasons. One is for a mastermind meeting, where a group of us "information marketers" gets together to brainstorm ideas for our respective businesses. The other reason is a…
Source: www.johnalanis.com

The inside out method of attraction
Hey guys, "Inside out." A statement with multiple meanings. It could be a really cool song by a band called XYZ (it is). Or it could be a very useful attraction philosophy (it is as well). You can check out…
Source: www.johnalanis.com

Walking tall
Hey guys, Yesterday afternoon I went into a local BBQ joint to get something to eat. As I walked in, I noticed a guy walking toward me, and an odd thought popped into my mind: "Wow, that guy is short."…
Source: www.johnalanis.com

Why MySpace and Facebook are failing in Japan
TechCrunch has a good post about why US-based social networks are failing in Japan. I find the implications of international expansion especially interesting given how Match and other major dating sites are looking to establish a presence in Asian markets. Social networks have become integrative elements of modern American youth culture over the last years, shaping […]

TechCrunch has a good post about why US-based social networks are failing in Japan. I find the implications of international expansion especially interesting given how Match and other major dating sites are looking to establish a presence in Asian markets.

Social networks have become integrative elements of modern American youth culture over the last years, shaping social patterns and changing the ways that people communicate. When taken abroad, these services have to deal with a large number of cross-cultural peculiarities by their very nature.

Societal and cultural gaps are particularly evident in the case of Japan. Market entry in this country with a “What works in the US must also work over there”-attitude is going awry for both Facebook and MySpace. It’s not a stereotype that communication tends to be nonverbal in Japan. The society generally puts more emphasis on the community rather than on the individual. Also, security plays a major role in many aspects of Japanese life.

The third comment mentions why Match can't catch Meetic in Europe. Lots of interesting comments about the social, cultural and technical hurdles international brands face when attempting to enter global markets.

Source: feeds.feedburner.com