May 2, 2008
Spending by dating sites in Q1-Q3 2007
Spending by dating sites in Q1-Q3 2007
Alex Moskalyuk at ZDNet draws a bead on online dating advertising spend: Spending for the top ten dating services represents 91% of total spending for this industry ($356.5 mln of the $379.6 mln total), according to Nielsen. Match.com led the way, spending $145.5 mln in January - October 2007, almost doubling its budget from the same […]
Alex Moskalyuk at ZDNet draws a bead on online dating advertising spend:
Spending for the top ten dating services represents 91% of total spending for this industry ($356.5 mln of the $379.6 mln total), according to Nielsen. Match.com led the way, spending $145.5 mln in January - October 2007, almost doubling its budget from the same time period in 2006. On the other hand, the number two advertiser eHarmony.com, cut spending 16 percent, reaching $88.1 mln, and gave up its number one position.
Let's layer in some Compete data to round out the picture.
eHarmony cut ad spend to almost 1/2 of Match and traffic almost doubled. Match almost doubles it's ad spend and traffic barely moves.
PlentyofFish isn't even on the list, good for Markus. When he shows up on it we'll know the decline has started.
Source: feeds.feedburner.com
5-1-08 Links
A warm welcome to our new sponsor, Dating Ad Network. Match closed down their "match studios" service and re-opened it under the name of Match Profile Pro. You can see the ad unit if you go to "edit profile" it's on the far left hand side of the page. It offers the same things as match […]
A warm welcome to our new sponsor, Dating Ad Network.
Match closed down their "match studios" service and re-opened it under the name of Match Profile Pro. You can see the ad unit if you go to "edit profile" it's on the far left hand side of the page. It offers the same things as match studios. Match studios used to cost $40… Match Profile Pro costs $39.99.
Big shout out to Adriana at Lavalife.
I was quoted in the Houston Chronicle talking about Facebook dating applications.
People are tired of shelling out even $10 to $60 per month when they can find dates for free on social networks such as Facebook, according to Dave Evans, a Boston-based social media consultant who writes the blog onlinedatingpost.com. Indeed, Match.com, Yahoo! Personals, True.com and eHarmony have, on average, shed 50 percent of their market share as love seekers have ventured elsewhere, based on figures from Hitwise, a New York City-based Web consulting firm.
Talked to Kelly Brough, CEO of Allegran. Great to learn more about what's happening with LoopyLove and the UK dating market.
Social dating continues to attract attention. With Sparkbliss, members create and mobilize their private social network for romantic introductions. Each social network consists of trusted friends and family. Profiles and photos are confidential within each social network, as well as identities of persons who receive introductions. Matchmakers are an integral part of Sparkbliss which helps trustworthy people meet trustworthy people.
Look what I found on Facebook. A comparison between myself and Markus Megabucks of PlentyOfFish. No fair, he is in bed with several hotties and I'm goofing around on the beach.
Plentyoffish: Google CTR Down 60%.
Mark Brooks has an article on TechCrunch, Niche Dating Sites Grow Steadily As Mainstream Ones Flail. Misleading sensational headline, typical attention-grabber. Where's the analysis, all I see is Hitwise stats. Match revenue is up 10% over last year. Not exactly flailing. Casual dating is different from adult dating, I wish people would get this right.
Mark says:
In theory, the perfect dating site would be a single dating site with all the singles on the planet on it…and really, really good search functionality. In reality, it appears that the market is moving in the opposite direction to this perfect model.
People are poking around the edges of the answer, it's not monolithic and it's not niche, it's something else that I can't talk about, yet.
Like bad boys? Meet an Inmate.
NY times on niche sites, Let's Say You Want to Date a Hog Farmer.
SpeedDate.com - 26-year-old girl wants to date 300 guys.
Newsweek on eHarmony, An Algorithm for Mr. Right. This article was news three years ago, execept for the legal matters with Chemistry.com. I don't think Chemistry should be gunning for eHarmony like this.
So what if eHarmony discriminates as long as they are up front about it? Problem is, they haven't been. Why would gays want to be on eHarmony anyway when there is so much hype about the growth of the gay dating market, and sites like MyPartner (past client.)
Date a Golfer redesigned their site.
My German dating guru told me that last week the first german online speed date website, OWONDA, launched (www.owonda.de). However it's rather an online dating website with a speed date module and other cool gadgets then a WooMee or Speeddate, which to me makes it special and worth noting.
Current TV segment on dating tips from Cablight.com.
Source: feeds.feedburner.com
Perfectmatch Launches FaceBook Application
PerfectMatch has launched the “What’s Your Personality Type” application on Facebook. The application is based on the Duet Total Compatibility System developed by Perfectmatch.com along with relationship expert Dr Pepper Schwartz. The test is based on over 30 years of real relationship science and provides unmatched information and insight about you and, for all you […]
PerfectMatch has launched the “What’s Your Personality Type” application on Facebook. The application is based on the Duet Total Compatibility System developed by Perfectmatch.com along with relationship expert Dr Pepper Schwartz. The test is based on over 30 years of real relationship science and provides unmatched information and insight about you and, for all you singles, your perfect match. The test assesses personalities based on four key areas and allows Facebook members to seamlessly incorporate their results in their profile as well as share and compare test results with friends.
The test is four pages with seven True/False questions for different personality categories. According to PerfectMatch I am XBOV: Risk Averse, Relaxed, Optimistic, Seeks Variety.
Here's the PerfectMatch.com landing page for their Facebook application.
You can track the popularity of the app using Appsaholic.
Source: feeds.feedburner.com
Spending by dating sites in Q1-Q3 2007
Alex Moskalyuk at ZDNet draws a bead on online dating advertising spend: Spending for the top ten dating services represents 91% of total spending for this industry ($356.5 mln of the $379.6 mln total), according to Nielsen. Match.com led the way, spending $145.5 mln in January - October 2007, almost doubling its budget from the same […]
Alex Moskalyuk at ZDNet draws a bead on online dating advertising spend:
Spending for the top ten dating services represents 91% of total spending for this industry ($356.5 mln of the $379.6 mln total), according to Nielsen. Match.com led the way, spending $145.5 mln in January - October 2007, almost doubling its budget from the same time period in 2006. On the other hand, the number two advertiser eHarmony.com, cut spending 16 percent, reaching $88.1 mln, and gave up its number one position.
Let's layer in some Compete data to round out the picture.
eHarmony cut ad spend to almost 1/2 of Match and traffic almost doubled. Match almost doubles it's ad spend and traffic barely moves.
PlentyofFish isn't even on the list, good for Markus. When he shows up on it we'll know the decline has started.
Source: feeds.feedburner.com
5-1-08 Links
A warm welcome to our new sponsor, Dating Ad Network. Match closed down their "match studios" service and re-opened it under the name of Match Profile Pro. You can see the ad unit if you go to "edit profile" it's on the far left hand side of the page. It offers the same things as match […]
A warm welcome to our new sponsor, Dating Ad Network.
Match closed down their "match studios" service and re-opened it under the name of Match Profile Pro. You can see the ad unit if you go to "edit profile" it's on the far left hand side of the page. It offers the same things as match studios. Match studios used to cost $40… Match Profile Pro costs $39.99.
Big shout out to Adriana at Lavalife.
I was quoted in the Houston Chronicle talking about Facebook dating applications.
People are tired of shelling out even $10 to $60 per month when they can find dates for free on social networks such as Facebook, according to Dave Evans, a Boston-based social media consultant who writes the blog onlinedatingpost.com. Indeed, Match.com, Yahoo! Personals, True.com and eHarmony have, on average, shed 50 percent of their market share as love seekers have ventured elsewhere, based on figures from Hitwise, a New York City-based Web consulting firm.
Talked to Kelly Brough, CEO of Allegran. Great to learn more about what's happening with LoopyLove and the UK dating market.
Social dating continues to attract attention. With Sparkbliss, members create and mobilize their private social network for romantic introductions. Each social network consists of trusted friends and family. Profiles and photos are confidential within each social network, as well as identities of persons who receive introductions. Matchmakers are an integral part of Sparkbliss which helps trustworthy people meet trustworthy people.
Look what I found on Facebook. A comparison between myself and Markus Megabucks of PlentyOfFish. No fair, he is in bed with several hotties and I'm goofing around on the beach.
Plentyoffish: Google CTR Down 60%.
Mark Brooks has an article on TechCrunch, Niche Dating Sites Grow Steadily As Mainstream Ones Flail. Misleading sensational headline, typical attention-grabber. Where's the analysis, all I see is Hitwise stats. Match revenue is up 10% over last year. Not exactly flailing. Casual dating is different from adult dating, I wish people would get this right.
Mark says:
In theory, the perfect dating site would be a single dating site with all the singles on the planet on it…and really, really good search functionality. In reality, it appears that the market is moving in the opposite direction to this perfect model.
People are poking around the edges of the answer, it's not monolithic and it's not niche, it's something else that I can't talk about, yet.
Like bad boys? Meet an Inmate.
NY times on niche sites, Let's Say You Want to Date a Hog Farmer.
SpeedDate.com - 26-year-old girl wants to date 300 guys.
Newsweek on eHarmony, An Algorithm for Mr. Right. This article was news three years ago, execept for the legal matters with Chemistry.com. I don't think Chemistry should be gunning for eHarmony like this.
So what if eHarmony discriminates as long as they are up front about it? Problem is, they haven't been. Why would gays want to be on eHarmony anyway when there is so much hype about the growth of the gay dating market, and sites like MyPartner (past client.)
Date a Golfer redesigned their site.
My German dating guru told me that last week the first german online speed date website, OWONDA, launched (www.owonda.de). However it's rather an online dating website with a speed date module and other cool gadgets then a WooMee or Speeddate, which to me makes it special and worth noting.
Current TV segment on dating tips from Cablight.com.
Source: feeds.feedburner.com
Perfectmatch Launches FaceBook Application
PerfectMatch has launched the “What’s Your Personality Type” application on Facebook. The application is based on the Duet Total Compatibility System developed by Perfectmatch.com along with relationship expert Dr Pepper Schwartz. The test is based on over 30 years of real relationship science and provides unmatched information and insight about you and, for all you […]
PerfectMatch has launched the “What’s Your Personality Type” application on Facebook. The application is based on the Duet Total Compatibility System developed by Perfectmatch.com along with relationship expert Dr Pepper Schwartz. The test is based on over 30 years of real relationship science and provides unmatched information and insight about you and, for all you singles, your perfect match. The test assesses personalities based on four key areas and allows Facebook members to seamlessly incorporate their results in their profile as well as share and compare test results with friends.
The test is four pages with seven True/False questions for different personality categories. According to PerfectMatch I am XBOV: Risk Averse, Relaxed, Optimistic, Seeks Variety.
Here's the PerfectMatch.com landing page for their Facebook application.
You can track the popularity of the app using Appsaholic.
Source: feeds.feedburner.com
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